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Industries

Pump up your outreach and boost flow! Use our tools below to quickly understand these markets and our capabilities, then target, sell, and support new clients.

What's New

Find out about the latest improvements we’ve made, new products we’re launching, training courses we’re offering, and much more… all to help you succeed.

Appetite/Industries

Go for the green with custom target markets

December 15, 2020

Before you go chasing rainbows in the custom space, consider where to focus your efforts. While we have a broad appetite for custom markets in the $25,000-$250,000 premium range, 12 custom markets have a track record of profitability. Our expert underwriters have extensive experience writing these accounts, delivering quick turn-around times and supporting clients with customized services and resources. Learn more about how custom target markets fit within our overall custom appetite. Have questions? Review our custom target market resources, and then reach out to your custom underwriter to discuss your opportunities.

Before you go chasing rainbows in the custom space, consider where to focus your efforts. While we have a broad appetite for custom markets in the $25,000-$250,000 premium range, 12 custom markets have a track record of profitability. Our expert underwriters have extensive experience writing these accounts, delivering quick turn-around times and supporting clients with…

Appetite/Industries

Why round out package accounts with workers comp?

December 15, 2020

Adding WC to package accounts is a quick and easy way to boost your profit-sharing potential. Our broad appetite for WC comprises more than 900 preferred or acceptable classes – all listed in our Small Business Detailed Appetite Guide. Even better, we’ve extended our incentive for qualifying new WC business – you’ll continue to earn 12% commission on the first $15,000 of a policy’s premium1 through June 30, 2021. Simply issue WC as part of a package in eCLIQ<sup>®</sup> – and if you’re enrolled in Instant Incentives™, you’ll get double spins to boot through Dec. 31, 20202. Don’t forget to offer clients Your Way Pay™, our pay-as-you-go billing option.

Learn more about the benefits of writing WC with Liberty Mutual.
1 Qualifying new business includes all WC policies written through eCLIQ and issued 1/1/21 through 6/30/21. During the incentive period, you will receive 12% commission for the first $15,000 of policy premium and your standard WC commission for any additional premium above $15,000. WC policies placed in our Sales and Service Center are subject to the fee structure as defined in your Liberty Mutual Small Business Sales or Service Center Agreement. This commission incentive is not available for agents or brokers in OR or WI.
2 Producers and CSRs must be licensed and appointed where applicable. Not all agencies are eligible to participate in Instant Incentives. Check with your territory manager for more details.

Adding WC to package accounts is a quick and easy way to boost your profit-sharing potential. Our broad appetite for WC comprises more than 900 preferred or acceptable classes – all listed in our Small Business Detailed Appetite Guide. Even better, we’ve extended our incentive for qualifying new WC business – you’ll continue to earn…

Marketing

Expand your network of potential customers

December 15, 2020

To increase organic growth, high-growth agents say cultivating referrals from business networking associations is one of their top three marketing practices*. Getting involved with an industry or business association helps position your agency as a trusted insurance resource. Our new program helps you find the group that fits your business goals and provides tips for nurturing productive relationships. Watch one agent’s success story and use our new resources to start networking today!

 

 *Safeco and Liberty Mutual Agency Survey, 2019

 

To increase organic growth, high-growth agents say cultivating referrals from business networking associations is one of their top three marketing practices*. Getting involved with an industry or business association helps position your agency as a trusted insurance resource. Our new program helps you find the group that fits your business goals and provides tips for…