Digital & Relationship Marketing

Position your agency for success with marketing programs, workshops, and more key resources
New technology and customer attitudes are pushing nearly every industry – including insurance. To manage these shifts, it's critical to devote more time and resources to growth and customer loyalty. Sound challenging? We're here to help.
  • 88%

    depend on client referrals as a top-three source of growth

  • 78%

    are active on
    social media

  • 48%

    have a marketer

    on staff

  • Growth and Retention Tactics
    Marketing Workshop
    Dynamic one-day comprehensive session designed exclusively for independent agents

    Get comfortable with digital and relationship marketing with live, hands-on instruction.

    Marketer Development Program
    Learn strategies proven to bump revenue by 15%*

    Curriculum designed for full-time marketers.

    * Based on results gathered from our Digital & Relationship Marketing program participants from 2012 to 2018

    Online Classes
    From building a welcome kit to attracting customers with Facebook

    Get live training right from your computer.

    New-Client Welcome Kit
    New clients are far more likely to leave an agency in the first 30 to 60 days after signing a policy.

    Build trust and prevent an early exodus with a new client welcome kit.

    Welcome Kit Instructions
    Agent and Broker
    Download/Order
    About Our Agency
    Agent and Broker
    Download/Order
    Meet Our Agency
    Agent and Broker
    Community Involvement
    Agent and Broker
    Claims
    Agent and Broker
    Referrals
    Agent and Broker
    Testimonials
    Agent and Broker
    Create a Newsletter
    Establish regular contact with your customers

    Newsletters are a great way to regularly reach out to your customers and remind them of the value you added as an agent.

    Marketing Resource Center
    Why reinvent the wheel?

    Put our educational and prospecting brochures and sell sheets to work for you.

  • Boost Digital Presence
    Marketing Workshop
    Dynamic one-day comprehensive session designed exclusively for independent agents.

    Get comfortable with digital and relationship marketing with live, hands-on instruction.

    Online Classes
    From building a welcome kit to attracting customers with Facebook

    Get live training right from your computer.

    Website Builder
    With SiteBuilder, create a professional, modern web presence and convert business online.

    SiteBuilder sites are professional, modern and built to help independent agents convert business online.

    Site Booster
    Competing for business online takes more than "set it and forget it".

    Get started with marketing tactics to enhance your website, boost the number of visits and drive new quotes.

    SearchScore
    Do you know how your website is performing?

    Tap into one-of-a-kind online assessment tool to find out how well your site is performing and learn how to make improvements so that you can be easily found online.

    SocialShare
    Find and share relevant content on your agency's social media accounts with the click of a button.

    Quick and easy access to a comprehensive library of social media posts created with you in mind.

  • Dedicated training for marketers, producers and CSRs
    Marketer Development Program
    Learn strategies proven to bump revenue by 15%*

    Curriculum designed for full-time marketers.

    * Based on results gathered from our Digital & Relationship Marketing program participants from 2012 to 2018

    New Producer Development Program
    PDP graduates issue more new policies in their first tow years than other producers do.

    A commercial-focused 30-weeks training that provides new producers with technical insurance knowledge, instills confidence, and teaches relationship skills through a combination of e-learning, classroom training, and in-agency activities.

    CSR Development Program
    Customer Service Reps (CSRs) are being asked to do even more

    A great fit for newcomers or not, this commercial-focused 12-week program will help CSRs be ready to succeed in this fast paced-role with comprehensive commercial insurance training that includes customer service and sales skills development.

Whether you’re just getting started or you’ve had years of practice, we’re here to help. Discover the wealth of programs, workshops, and resources we offer to help you market and grow your business today.

Questions? Contact us at agentprograms@libertymutual.com