Digital & Relationship Marketing
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88%
depend on client referrals as a top-three source of growth
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78%
are active on
social media -
48%
have a marketer
on staff
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Virtual Marketing WorkshopA crash course in best practice marketing tactics - it's free, easy and online
The Virtual Marketing Workshop gives you a practical introduction to agency marketing through a series of instructional videos and follow-up activities that help you implement high-yield tactics as you learn them.
Agency Marketing EssentialsA thorough introduction to agency marketing for part-time marketersAgency Marketing Essentials provides part-time marketers a thorough introduction to the five pillars of an effective agency marketing strategy: welcome kits, websites, cross-selling, e-newsletters and social media. On average, those who’ve implemented these tactics have realized a 1.5-point retention lift and 2-3x more referrals for their agencies.
Enter Access Code Lmagent when enrolling.
Marketer Development ProgramLearn strategies proven to bump revenue by 15%*Through Liberty Mutual’s Marketer Development Program, your agency’s dedicated full-time marketer will gain the knowledge and skills necessary to fuel growth and increase retention.
*Based on results gathered from our Digital & Relationship Marketing program participants from 2012 to 2018.
Online ClassesFrom building a welcome kit to attracting customers with LinkedIn, get live training right from your computerNew Client Welcome KitNew clients are far more likely to leave an agency in the first 30 to 60 days after signing a policy.Build trust and prevent an early exodus with a new client welcome kit. On average, our agents see new policies increase by about 11 points when they use this handy kit. Find all the tools and resources you need to get started.
Client Referral ProgramNothing carries more weight with potential customers than a positive referral from someone they know and trustHaving a referral program is the key to maintaining a growing, sustainable business. We can help your agency build a structured, trackable repeatable referral program that get results.
Create a NewsletterConsistently communicate in a genuine fashion to increase retentionNewsletters are a great way to regularly reach out to your customers and remind them of the value you add as an agent.
Industry / Business Association
Referral ResourceExpand your network of potential customersJoining an industry or business association can boost your agency’s reputation as a knowledgeable insurance resource, which helps you cultivate continued referrals. We can help you find the industry or business association that best fits your business goals. Plus, check out tips for making business networking a powerful part of your marketing strategy.
Marketing Resource CenterWhy reinvent the wheel?Put our educational and prospecting brochures and sell sheets to work for you.
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Marketing WorkshopDynamic one-day comprehensive session designed exclusively for independent agents.
Get comfortable with digital and relationship marketing with live, hands-on instruction.
In the interest of the health and safety of our agency partners and employees, we’ve made the difficult decision to cancel the in-person Marketing Workshops for the remainder of 2020.
We offer the same great content in a virtual setting through our Virtual Marketing Workshop. Register today to get started.
Online ClassesFrom building a welcome kit to attracting customers with LinkedIn, get live training right from your computerSitebuilderWith Sitebuilder, create a professional, modern web presence and convert business online.Sitebuilder sites are professional, modern and built to help independent agents convert business online.
Website OptimizationCompeting for business online takes more than "set it and forget it".Get started with marketing tactics to enhance your website, boost the number of visits and drive new quotes.
SearchScoreDo you know how your website is performing?Tap into one-of-a-kind online assessment tool to find out how well your site is performing and learn how to make improvements so that you can be easily found online.
SocialShareFind and share relevant content on your agency's social media accounts with the click of a button.Quick and easy access to a comprehensive library of social media posts created with you in mind.
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Agency Marketing EssentialsA thorough introduction to agency marketing for part-time marketers
Agency Marketing Essentials provides part-time marketers a thorough introduction to the five pillars of an effective agency marketing strategy: welcome kits, websites, cross-selling, e-newsletters and social media. On average, those who’ve implemented these tactics have realized a 1.5-point retention lift and 2-3x more referrals for their agencies.
Enter Access Code Lmagent when enrolling.
Marketer Development ProgramLearn strategies proven to bump revenue by 15%*Through Liberty Mutual’s Marketer Development Program, your agency’s dedicated full-time marketer will gain the knowledge and skills necessary to fuel growth and increase retention.
*Based on results gathered from our Digital & Relationship Marketing program participants from 2012 to 2018.
Producer Development ProgramPDP graduates issue more new policies in their first two years than other producers do.A commercial-focused 10-weeks training that provides new producers with technical insurance knowledge, instills confidence, and teaches relationship skills through a combination of e-learning, classroom training, and in-agency activities. Check out what program participants are saying about this valuable training opportunity.
CSR Development ProgramCustomer Service Reps (CSRs) are being asked to do even moreA great fit for newcomers or not, this commercial-focused 10-week program will help CSRs be ready to succeed in this fast paced-role with comprehensive commercial insurance training that includes customer service and sales skills development.
Whether you’re just getting started or you’ve had years of practice, we’re here to help. Discover the wealth of programs, workshops, and resources we offer to help you market and grow your business.
Questions? Contact us at agentprograms@libertymutual.com