Digital & Relationship Marketing

The Virtual Marketing Workshop gives you a practical introduction to agency marketing through a series of instructional videos and follow-up activities that help you implement high-yield tactics as you learn them.

Agency Marketing Essentials provides part-time marketers a thorough introduction to the five pillars of an effective agency marketing strategy: welcome kits, websites, cross-selling, e-newsletters and social media. On average, those who’ve implemented these tactics have realized a 1.5-point retention lift and 2-3x more referrals for their agencies.

Enter Access Code Lmagent when enrolling.

Through Liberty Mutual’s Marketer Development Program, your agency’s dedicated full-time marketer will gain the knowledge and skills necessary to fuel growth and increase retention.

*Based on results gathered from our Digital & Relationship Marketing program participants from 2012 to 2018.

Having a referral program is the key to maintaining a growing, sustainable business. We can help your agency build a structured, trackable repeatable referral program that get results.

Newsletters are a great way to regularly reach out to your customers and remind them of the value you add as an agent.

Put our educational and prospecting brochures and sell sheets to work for you.

Get comfortable with digital and relationship marketing with live, hands-on instruction.

In the interest of the health and safety of our agency partners and employees, we’ve made the difficult decision to cancel the in-person Marketing Workshops for the remainder of 2020.

We offer the same great content in a virtual setting through our Virtual Marketing Workshop. Register today to get started.

SiteBuilder sites are professional, modern and built to help independent agents convert business online.

Get started with marketing tactics to enhance your website, boost the number of visits and drive new quotes.

Tap into one-of-a-kind online assessment tool to find out how well your site is performing and learn how to make improvements so that you can be easily found online.

Quick and easy access to a comprehensive library of social media posts created with you in mind.

Through Liberty Mutual’s Marketer Development Program, your agency’s dedicated full-time marketer will gain the knowledge and skills necessary to fuel growth and increase retention.

*Based on results gathered from our Digital & Relationship Marketing program participants from 2012 to 2018.

A commercial-focused 10-weeks training that provides new producers with technical insurance knowledge, instills confidence, and teaches relationship skills through a combination of e-learning, classroom training, and in-agency activities. Check out what program participants are saying about this valuable training opportunity.

A great fit for newcomers or not, this commercial-focused 10-week program will help CSRs be ready to succeed in this fast paced-role with comprehensive commercial insurance training that includes customer service and sales skills development.