Liberty Mutual Business Lines
Producer Development Program

Learn more about the program

Producer Development Program Testimonials
Win in the marketplace! Hear what recent graduates are saying about the Business Lines Producer Development Program.
Why Enroll in the Business Lines Producer Development Program?
Hear why you should enroll in the next Business Lines Producer Development Program.
How would you describe the Business Lines Producer Development Program in one word?
Sales Animal
If you had to describe the Business Lines Producer Development Program as an animal, what would it be?
Ready to enroll? Contact your Territory Manager.​
In my mind any new producer would benefit in a major way from this program. It does a great job of teaching a producer how to look for gaps, and then how to tell the story of what that could potentially mean to the insured. I have had quite a bit of early success in gaining new business, and there isn’t a time I walk into a business that I don’t rely on something I learned in the class. The New Producer Program from Liberty Mutual really provided the foundation for what I do as an insurance professional every day.
– Lucas Dunbar, L.S. Robinson Company
This is an excellent class, the industry and coverage information I have learned throughout the class has been very valuable. I am more confident and knowledge when interacting with prospects and customers.
– Rich Hickey, Suburban Insurance Agencies, Inc.
The program changed my career so I owe a lot to the new producer school program; there is no other in the nation that will prepare agents to be successful long term in this business.
– John Borja, Teague Insurance
The training has helped me grow my business. I’m more confident in my knowledge base and the recommendations I make to clients or prospects. I don’t second guess my answers to coverage questions, which allows me to focus on understanding the prospect and what drives them to be a buyer.
– Chad Gordon, Widerman & Company
I’m a big fan of the Liberty New Producer Development Program and what it taught me. In less than three years in the business, I’m exceeding my sales goals and the knowledge gained put me well ahead of other new and seasoned insurance brokers.
– Brad Willadsen, Arthur J. Gallagher & Co.
After a call with a prospect last week I had a quick moment of reflection, and I thought, “Wow, I spoke really well on that call!” I identified the prospect’s issues, advised on a few solutions, answered all questions without hesitation (technical knowledge from AAI), and established dates for our next meeting. My confidence has grown tenfold thanks to the Liberty New Producer School.
– Kristian Beall, Beall Financial & Insurance Services Inc.

Apply now or contact your territory manager for more information.