Newsbrief
August 4, 2020

Essential tools for cultivating new farm business
Grab your John Deere hat! There’s a trove of great resources to help you sow new farm business. Review the overview brochure, coverage highlights and appetite guide to see what you can offer your farm clients, and then use the cobrandable marketing materials to start prospecting<sup>1<sup/>. Want to learn how easy it is to quote farm in eCLIQ<sup>®</sup>? Sign up for the upcoming webinar, taking place Aug. 20 at 2 p.m. ET.
And remember – for every policy you quote and issue in eCLIQ through Sept. 30, 2020, you’ll receive two Instant Incentives™ spins, putting up to $100 in your pocket<sup>2<sup/>.
<sup>1<sup/>Farm not available in AK, CT, DE, FL, HI, LA, MA, ME, NH, NJ, NY, RI and VT.
<sup>2<sup/>For participating agencies only.
Grab your John Deere hat! There’s a trove of great resources to help you sow new farm business. Review the overview brochure, coverage highlights and appetite guide to see what you can offer your farm clients, and then use the cobrandable marketing materials to start prospecting<sup>1<sup/>. Want to learn how easy it is to quote…

Tour our revamped YouTube channel
If a picture is worth 1,000 words, how much is a video worth? Skip the math and take a tour of our revamped YouTube channel to see for yourself.
New playlists are organized by topic — so you can easily find informative videos to help educate clients on coverage options, watch agents tell inspiring stories or pick up a few business tips from independent agents and our agency capabilities team. Be sure to subscribe so you can stay up to date.
If a picture is worth 1,000 words, how much is a video worth? Skip the math and take a tour of our revamped YouTube channel to see for yourself. New playlists are organized by topic — so you can easily find informative videos to help educate clients on coverage options, watch agents tell inspiring…

New virtual classes: Learn Google analytics, Adwords and more
Building your agency presence online and retaining customers is no small feat — but we’ve got you covered! Check out these classes that teach you how to get found on online, build a rock-solid client referral program, target social media audiences and more. Plus, we’re introducing two new classes — Google Analytics and Google Ads 101!
Building your agency presence online and retaining customers is no small feat — but we’ve got you covered! Check out these classes that teach you how to get found on online, build a rock-solid client referral program, target social media audiences and more. Plus, we’re introducing two new classes — Google Analytics and Google Ads…

Go where the fish are biting: Custom target markets
Join us over a thermos of fresh brew, and we’ll show you our secret spot: 12 custom target market segments in the $25,000-$250,000 premium range with a track record of profitability. Learn to successfully write these segments and optimize your hit ratio. Lure new business with our extensive marketing materials and safety resources.
Register now for a brief 20-minutes coffee break to learn more and have a chance to win a $25 gift card!
Join us over a thermos of fresh brew, and we’ll show you our secret spot: 12 custom target market segments in the $25,000-$250,000 premium range with a track record of profitability. Learn to successfully write these segments and optimize your hit ratio. Lure new business with our extensive marketing materials and safety resources. Register…
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March 3, 2020
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March 17, 2020
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May 12, 2020
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May 26, 2020
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June 9, 2020
August 18, 2020
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