Liberty Mutual’s Lead Generation Program delivers free high-potential leads that can help you grow your business. The number of leads you get depends on your agency’s Ignite status. Download yours by Dec. 31 and start the new year off strong. Here’s how the program works.

To begin, fill out a form to tell us the types of leads you want to target. We also have templates to help you identify classes of business with higher close ratios and smoother processing when writing with Liberty Mutual. The lists automatically suppress current clients and two years of declinations to give you improved lead quality.

Once your form is complete, our vendor partner will generate a list of the best leads that fit your criteria, and then we’ll email them to you for consideration. The leads you select are exclusively available to your agency for 90 days, giving you an opportunity to work them first.

Agencies with Liberty Mutual Ignite Elite status get 3,000 free leads plus access to the Data Axle Genie Platform, which allows you to filter, sort and select prospects based on your chosen criteria.

To claim your leads, you just need to fill out a form to request access to the database. But in order to lock the leads down for 90 days, you need to download them instead of filtering and sorting them directly in the database. Then you’ll be the only agency that can use them for three months.

For agencies with Ignite Launch, Partner or Advantage status, simply fill out a form to customize the leads, and they will be emailed to you.

For best results when using your leads, follow these three tips:

1. Start with an email – Before calling, email all your leads offering to review their commercial business package. If they respond, they may reveal their renewal date and who makes the purchase decisions for insurance.
2. Prioritize by employee count or sales volume – Higher employee counts and larger sales volumes often indicate greater premium potential.
3. Research leads through your state division of workers compensation – Some states offer search tools you can use to verify a business’s workers compensation coverage and policy effective dates. The renewal date on a WC policy often corresponds to the renewal date on all of a business’s policies.

For more details, see our prospecting and leads page.