Show us what you know about custom target markets!
What are Liberty Mutual’s custom target markets?
6 profitable business segments in the $250,000-$500,000 premium range
On the right track. Keep at it.
12 profitable business segments in the $25,000 - $250,000 premium range
Bingo!
24 profitable business segments in the $25,000-$50,000 premium range
Fewer segments, wider range. Try again.
Businesses that sell customized dart boards
Um, slightly off the mark.
What four major industry groups comprise the custom target markets?
Agriculture, Hospitality, Retail, Services
Sorry. Those aren’t the four.
Education, Entertainment, Finance, Technology
Guess again.
Construction, Manufacturing, Real Estate, Wholesale
Winner winner chicken dinner!
Healthcare, Medical Offices, Restaurants, Transportation
Not quite. Give it another go.

Which of the following segments is NOT part of the manufacturing industry group?
Chemicals/petroleum
Nicely done!
Fabricated metals
Hint: “Fabricated” kind of means “manufactured.”
Industrial equipment
Manufacturing includes industrial equipment.
Plastic/rubber goods
Nope. Take another stab.

How many class codes do the 12 custom target markets include?
12
Not even close!
99
Close, but no cigar.
128
Great job!
525
Try a smaller number.
What are the benefits of writing custom target markets?
Expert custom underwriters
Our expert underwriters are ONE of the benefits.
Quick turnaround times
There’s more to it than that.
Profitable way you could grow your book
True, but that’s not all!
All of these
That’s right!
How does writing custom target markets benefit your clients?
Access to professional safety consultants in our Risk Control Consulting Center
True, but there’s more.
Extensive safety resources through Liberty Mutual SafetyNet™
They’ll get more than that!
24/7 account management with mybusinessonline.libertymutual.com
Yes, but not just that.
All of these
Hip hip hooray!
Well done!
Now that you’ve mastered custom target markets, reach out to your custom underwriter to get started writing these accounts.
Learn more about custom target markets.