Appetite/Industries

Whether you want to win new accounts or provide your current clients with added protection, get to know our appetite for preferred industries and write more business.

Go for the green with custom target markets

Before you go chasing rainbows in the custom space, consider where to focus your efforts. While we have a broad appetite for custom markets in the $25,000-$250,000 premium range, 12 custom markets have a track record of profitability. Our expert underwriters have extensive experience writing these accounts, delivering quick turn-around times and supporting clients with customized services and resources. Learn more about how custom target markets fit within our overall custom appetite. Have questions? Review our custom target market resources, and then reach out to your custom underwriter to discuss your opportunities.

Before you go chasing rainbows in the custom space, consider where to focus your efforts. While we have a broad appetite for custom markets in the $25,000-$250,000 premium range, 12 custom markets have a track record of profitability. Our expert underwriters have extensive experience writing these accounts, delivering quick turn-around times and supporting clients with…

Why round out package accounts with workers comp?

Adding WC to package accounts is a quick and easy way to boost your profit-sharing potential. Our broad appetite for WC comprises more than 900 preferred or acceptable classes – all listed in our Small Business Detailed Appetite Guide. Even better, we’ve extended our incentive for qualifying new WC business – you’ll continue to earn 12% commission on the first $15,000 of a policy’s premium1 through June 30, 2021. Simply issue WC as part of a package in eCLIQ<sup>®</sup> – and if you’re enrolled in Instant Incentives™, you’ll get double spins to boot through Dec. 31, 20202. Don’t forget to offer clients Your Way Pay™, our pay-as-you-go billing option.

Learn more about the benefits of writing WC with Liberty Mutual.

1 Qualifying new business includes all WC policies written through eCLIQ and issued 1/1/21 through 6/30/21. During the incentive period, you will receive 12% commission for the first $15,000 of policy premium and your standard WC commission for any additional premium above $15,000. WC policies placed in our Sales and Service Center are subject to the fee structure as defined in your Liberty Mutual Small Business Sales or Service Center Agreement. This commission incentive is not available for agents or brokers in OR or WI.
2 Producers and CSRs must be licensed and appointed where applicable. Not all agencies are eligible to participate in Instant Incentives. Check with your territory manager for more details.

Adding WC to package accounts is a quick and easy way to boost your profit-sharing potential. Our broad appetite for WC comprises more than 900 preferred or acceptable classes – all listed in our Small Business Detailed Appetite Guide. Even better, we’ve extended our incentive for qualifying new WC business – you’ll continue to earn…

Dairy farms – an opportunity worth milking

When it comes to farm, dairies are the cream of the crop – and we’re always looking to write more of them. Our dairy producer enhancement endorsement offers coverages that make Liberty Mutual a perfect fit for dairy farmers. Get the full rundown on our dairy appetite in our latest farm newsletter.

 

Make sure you’re quoting dairies in eCLIQ<sup>®</sup> – and if you need guidance on how to do that, sign up for our upcoming training on how to quote farm in eCLIQ (Dec. 15. at 2 p.m. Eastern).

Farm not available in AK, CT, DE, FL, HI, LA, MA, ME, NH, NJ, NY, RI and VT.

When it comes to farm, dairies are the cream of the crop – and we’re always looking to write more of them. Our dairy producer enhancement endorsement offers coverages that make Liberty Mutual a perfect fit for dairy farmers. Get the full rundown on our dairy appetite in our latest farm newsletter.   Make sure…

Your roadmap to Your Way Pay™ success!

Your Way Pay™, our pay-as-you-go billing option for workers compensation (WC) policies, provides small businesses billing flexibility, improved cash flow and more by using real-time payroll reporting to calculate policy premiums. But these benefits are more valuable to some small businesses than others.

 

Our new reference guide, Three steps to Your Way Pay success, will help you determine which clients are the best fit while making sure you understand how to add Your Way Pay to a policy in eCLIQ<sup>®</sup>and guide policyholders in completing the registration process.

 

Download the guide today – and keep it handy when writing WC!

Your Way Pay™, our pay-as-you-go billing option for workers compensation (WC) policies, provides small businesses billing flexibility, improved cash flow and more by using real-time payroll reporting to calculate policy premiums. But these benefits are more valuable to some small businesses than others.   Our new reference guide, Three steps to Your Way Pay success,…

Introducing the enhanced farm property extension endorsement

Make way for our enhanced farm property extension endorsement. We took an already robust endorsement and made it even better by significantly raising the limits on several key coverages.

 

For example, we now offer a $25,000 limit – previously $10,000 – for losses related to sump overflow and water backup from sewers or drains, as well as a $500,000 limit – up from $100,000 – for borrowed or rented farm machinery, vehicles or equipment. Higher limits mean greater peace of mind for your clients. Learn more about the enhanced endorsement.

Farm not available in AK, CT, DE, FL, HI, LA, MA, ME, NH, NJ, NY, RI and VT.

Make way for our enhanced farm property extension endorsement. We took an already robust endorsement and made it even better by significantly raising the limits on several key coverages.   For example, we now offer a $25,000 limit – previously $10,000 – for losses related to sump overflow and water backup from sewers or drains,…

Get on a roll with non-residential LROs

We want to help you grow with nonresidential LROs, especially those in the $25,000-$250,000 premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive safety materials for your building owner/property management clients in Liberty Mutual SafetyNet™.

 

Take advantage of this great opportunity to build your book with profitable business! Review our appetite, risk characteristics and key coverages, and then reach out to your custom underwriter to get started.

 

Share this video to start connecting with new clients.

*Appetite may vary by state.

We want to help you grow with nonresidential LROs, especially those in the $25,000-$250,000 premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive safety materials for your building owner/property management clients in Liberty Mutual SafetyNet™.   Take advantage of this great opportunity to…

Bring home the bacon with habitational risks

We’re excited to write apartments and residential condo associations, especially those in the $25,000-$250,000 premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive contractor safety materials for your clients in Liberty Mutual SafetyNet™.

 

Take advantage of this great opportunity to build your book with profitable business! Review our appetite, risk characteristics and key coverages, and then reach out to your custom underwriter to get started.

 

Share this video to start connecting with new clients.

*Appetite may vary by state.

We’re excited to write apartments and residential condo associations, especially those in the $25,000-$250,000 premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive contractor safety materials for your clients in Liberty Mutual SafetyNet™.   Take advantage of this great opportunity to build your…

eCLIQ® Simple™ is open for business … owner’s policies

From the independent plumber to the specialty clothing store owner, we have a business owner’s policy (BOP) to meet your clients’ specific needs, at the right price. With BOP in eCLIQ Simple, you can quote over 160 small contractor, retail and service classes faster and easier than ever – with 90% fewer questions and no underwriting referrals to slow you down.

 

For more information on appetite, coverage options and limits offered on business owner’s policies issued in eCLIQ Simple, see the appetite overview and product highlights.

Not available in AK, CA, FL, HI, KY, ME, NY, RI and VT.

From the independent plumber to the specialty clothing store owner, we have a business owner’s policy (BOP) to meet your clients’ specific needs, at the right price. With BOP in eCLIQ Simple, you can quote over 160 small contractor, retail and service classes faster and easier than ever – with 90% fewer questions and no…

We’re hungry for farm – feed us with eCLIQ®

The Agents’ Portal is your one-stop shop for all things farm-related*, including our appetite guides. The eCLIQ Farm and Agribusiness Appetite Overview provides a birds-eye view of our broad farm appetite, while the Small Business Detailed Appetite Guide offers a deep dive into which risk classes we consider acceptable and preferred.

 

Learn how easy it is to write farm with Liberty Mutual. Join us for our upcoming instructor-led eCLIQ demo Oct. 15 (2 p.m. ET).

*Farm not available in AK, CT, DE, FL, HI, LA, MA, ME, NH, NJ, NY, RI and VT.

The Agents’ Portal is your one-stop shop for all things farm-related*, including our appetite guides. The eCLIQ Farm and Agribusiness Appetite Overview provides a birds-eye view of our broad farm appetite, while the Small Business Detailed Appetite Guide offers a deep dive into which risk classes we consider acceptable and preferred.   Learn how easy…

Want to save time and achieve higher hit ratios?

We have a broad appetite for small business, comprising more than 1,000 preferred and acceptable classes. Make sure you’re using the most up-to-date version of the Small Business Detailed Appetite Guide. Doing so saves you time and helps you achieve higher hit ratios by giving you quick and easy access to the risks we’re writing.

 

You can search by either the GL class code/description or the four-digit SIC code, review desirability for all lines of business in a single view and note any state exceptions.

 

Check out the latest guide today.

We have a broad appetite for small business, comprising more than 1,000 preferred and acceptable classes. Make sure you’re using the most up-to-date version of the Small Business Detailed Appetite Guide. Doing so saves you time and helps you achieve higher hit ratios by giving you quick and easy access to the risks we’re writing.…

Get in on the ground floor with flooring contractors

We love flooring contractors, especially those in the $25,000-$250,000 account premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive contractor safety materials for your clients in Liberty Mutual SafetyNet™.

 

Take advantage of this great opportunity to build your book with profitable business! Review our appetite, risk characteristics and key coverages, and then reach out to your custom underwriter to get started.

 

Share this video to start connecting with new clients.

*Appetite may vary by state.

We love flooring contractors, especially those in the $25,000-$250,000 account premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive contractor safety materials for your clients in Liberty Mutual SafetyNet™.   Take advantage of this great opportunity to build your book with profitable business!…

Set your sights on custom target markets

Some market segments yield better results than others. That’s why we’re encouraging you to zero your prospecting efforts in on 12 custom target markets with a track record of consistent profitability. Our expert underwriters have extensive experience with these accounts and are ready to write them for you with a quick turnaround.

 

Want to hone your custom target market strategy? Sign up for one – or all! – of our September Knowledge Bites, or watch a recording of our recent Coffee Break on custom target markets. Reach out to your custom underwriter to discuss your opportunities and get answers to any questions you may have.

Some market segments yield better results than others. That’s why we’re encouraging you to zero your prospecting efforts in on 12 custom target markets with a track record of consistent profitability. Our expert underwriters have extensive experience with these accounts and are ready to write them for you with a quick turnaround.   Want to…