Appetite/Industries

Whether you want to win new accounts or provide your current clients with added protection, get to know our appetite for preferred industries and write more business.

We’re exiting the hotel/motel market

Due to weather-related catastrophes, record inflation, the high cost of rebuilding and other industry-wide liability trends, Liberty Mutual has faced heavy losses and deteriorating loss ratios in the hotel/motel segment for quite some time.

Given these persistent adverse market conditions, we will be discontinuing new business for hotel and motel operations effective June 1, 2024. This change applies to all lines of business.* Note that we will also begin to non-renew existing policies later in 2024. We’ll notify you once we have a clear timeline for when these non-renewals will begin.

We understand the inconvenience these changes will create and hope the advance notice will give you and your customers enough time to explore other options for coverage.

*Builders risk policies for hotels and motels will remain within appetite.

Due to weather-related catastrophes, record inflation, the high cost of rebuilding and other industry-wide liability trends, Liberty Mutual has faced heavy losses and deteriorating loss ratios in the hotel/motel segment for quite some time. Given these persistent adverse market conditions, we will be discontinuing new business for hotel and motel operations effective June 1, 2024.…

Introducing a new verification process for in-force commercial auto

Starting July 24, Liberty Mutual has a new verification process for in-force commercial auto policies. Currently, auto radius and business use make up part of the auto classification. Based on third-party data, we know these factors are often misclassified, and that higher mileage can be an indicator of these misclassifications.

 

To address this, we will send a letter requesting confirmation of average radius, based on operations, and the number of daily stops to all customers with autos showing a radius of Local (0-50 miles) and business use as Service. Policies will then be corrected based on the responses. If the customer does not respond, the radius will be updated to Intermediate (51-200 miles) but no action will be taken around business use.

 

When inaccurate data is used to rate policies and make underwriting decisions, premiums become misaligned with risk profiles, which stifles growth and drives premium increases at renewal. That’s why we’re taking this step to stabilize rates, which will also provide a better experience for your clients and help grow your agency’s book.

 

Learn about our preferred appetite and eligibility guidelines for commercial auto or contact your underwriter for more information.

Starting July 24, Liberty Mutual has a new verification process for in-force commercial auto policies. Currently, auto radius and business use make up part of the auto classification. Based on third-party data, we know these factors are often misclassified, and that higher mileage can be an indicator of these misclassifications.   To address this, we…

Multiple states: New renewal verification process

When inaccurate data is used to rate policies and make underwriting decisions, premiums become misaligned with risk profiles, which stifles growth and drives premium increases at renewal. That’s why it’s important to collect accurate data at quote time. Starting Dec. 12, we’ll be conducting policy renewal reviews of Liberty Mutual small commercial policies to ensure the accuracy of passthrough classifications. In the next few weeks, you’ll hear more information regarding verification of discount eligibility or pre-fill overrides.

 

First, we’ll email you if something is changing on the policy. Then, we’ll process a conditional renewal reflecting changes to the renewal policy. Lastly, we will send a conditional renewal notice to notify the customer of the expected changes. Review the Agent’s Playbook to get familiar with eligibility guidelines and how to avoid common errors in assigning class codes or take our new on-demand risk classification training. Remember to use SmartNav to pre-qualify all new business, and further ensure accuracy by providing a detailed Description of Operations in your quote. With your help, we can stabilize rates to provide a better experience for your clients and grow your agency’s book. If you have questions, contact your underwriter or territory manager.

 

Impacted States:  AK, AL, AR, AZ, CO, CT, DC, DE, FL,GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, NE, NH, NM, NV, OH, OK, OR, RI, SC, SD, TN, TX, UT, VA, WA, WI, WV, WY, ND

When inaccurate data is used to rate policies and make underwriting decisions, premiums become misaligned with risk profiles, which stifles growth and drives premium increases at renewal. That’s why it’s important to collect accurate data at quote time. Starting Dec. 12, we’ll be conducting policy renewal reviews of Liberty Mutual small commercial policies to ensure…

New industry pages on the Agents’ Portal

A couple of months ago we rolled out shiny new product pages to the Agents’ Portal. The objective was to enhance your digital experience and make it easier for you to do business with us – and the feedback we’ve gotten suggests we hit the mark.

 

We hope you’ll be just as pleased with our freshly minted industry pages, which feature:

  • A fresh design that makes it easy to explore the topics most useful and relevant to you
  • In-depth information on target classes of business, preferred risks and key coverages – all in one place
  • Quick access to key guides, marketing materials and relevant resources

Ready to take the new industry pages out for a spin? Come have a look today.

A couple of months ago we rolled out shiny new product pages to the Agents’ Portal. The objective was to enhance your digital experience and make it easier for you to do business with us – and the feedback we’ve gotten suggests we hit the mark.   We hope you’ll be just as pleased with…

Go for the green with custom target markets

Before you go chasing rainbows in the custom space, consider where to focus your efforts. While we have a broad appetite for custom markets in the $25,000-$250,000 premium range, 12 custom markets have a track record of profitability. Our expert underwriters have extensive experience writing these accounts, delivering quick turn-around times and supporting clients with customized services and resources. Learn more about how custom target markets fit within our overall custom appetite. Have questions? Review our custom target market resources, and then reach out to your custom underwriter to discuss your opportunities.

Before you go chasing rainbows in the custom space, consider where to focus your efforts. While we have a broad appetite for custom markets in the $25,000-$250,000 premium range, 12 custom markets have a track record of profitability. Our expert underwriters have extensive experience writing these accounts, delivering quick turn-around times and supporting clients with…

Why round out package accounts with workers comp?

Adding WC to package accounts is a quick and easy way to boost your profit-sharing potential. Our broad appetite for WC comprises more than 900 preferred or acceptable classes – all listed in our Small Business Detailed Appetite Guide. Even better, we’ve extended our incentive for qualifying new WC business – you’ll continue to earn 12% commission on the first $15,000 of a policy’s premium1 through June 30, 2021. Simply issue WC as part of a package in eCLIQ<sup>®</sup> – and if you’re enrolled in Instant Incentives™, you’ll get double spins to boot through Dec. 31, 20202. Don’t forget to offer clients Your Way Pay™, our pay-as-you-go billing option.

Learn more about the benefits of writing WC with Liberty Mutual.

1 Qualifying new business includes all WC policies written through eCLIQ and issued 1/1/21 through 6/30/21. During the incentive period, you will receive 12% commission for the first $15,000 of policy premium and your standard WC commission for any additional premium above $15,000. WC policies placed in our Sales and Service Center are subject to the fee structure as defined in your Liberty Mutual Small Business Sales or Service Center Agreement. This commission incentive is not available for agents or brokers in OR or WI.
2 Producers and CSRs must be licensed and appointed where applicable. Not all agencies are eligible to participate in Instant Incentives. Check with your territory manager for more details.

Adding WC to package accounts is a quick and easy way to boost your profit-sharing potential. Our broad appetite for WC comprises more than 900 preferred or acceptable classes – all listed in our Small Business Detailed Appetite Guide. Even better, we’ve extended our incentive for qualifying new WC business – you’ll continue to earn…

Dairy farms – an opportunity worth milking

When it comes to farm, dairies are the cream of the crop – and we’re always looking to write more of them. Our dairy producer enhancement endorsement offers coverages that make Liberty Mutual a perfect fit for dairy farmers. Get the full rundown on our dairy appetite in our latest farm newsletter.

 

Make sure you’re quoting dairies in eCLIQ<sup>®</sup> – and if you need guidance on how to do that, sign up for our upcoming training on how to quote farm in eCLIQ (Dec. 15. at 2 p.m. Eastern).

Farm not available in AK, CT, DE, FL, HI, LA, MA, ME, NH, NJ, NY, RI and VT.

When it comes to farm, dairies are the cream of the crop – and we’re always looking to write more of them. Our dairy producer enhancement endorsement offers coverages that make Liberty Mutual a perfect fit for dairy farmers. Get the full rundown on our dairy appetite in our latest farm newsletter.   Make sure…

Your roadmap to Your Way Pay™ success!

Your Way Pay™, our pay-as-you-go billing option for workers compensation (WC) policies, provides small businesses billing flexibility, improved cash flow and more by using real-time payroll reporting to calculate policy premiums. But these benefits are more valuable to some small businesses than others.

 

Our new reference guide, Three steps to Your Way Pay success, will help you determine which clients are the best fit while making sure you understand how to add Your Way Pay to a policy in eCLIQ<sup>®</sup>and guide policyholders in completing the registration process.

 

Download the guide today – and keep it handy when writing WC!

Your Way Pay™, our pay-as-you-go billing option for workers compensation (WC) policies, provides small businesses billing flexibility, improved cash flow and more by using real-time payroll reporting to calculate policy premiums. But these benefits are more valuable to some small businesses than others.   Our new reference guide, Three steps to Your Way Pay success,…

Introducing the enhanced farm property extension endorsement

Make way for our enhanced farm property extension endorsement. We took an already robust endorsement and made it even better by significantly raising the limits on several key coverages.

 

For example, we now offer a $25,000 limit – previously $10,000 – for losses related to sump overflow and water backup from sewers or drains, as well as a $500,000 limit – up from $100,000 – for borrowed or rented farm machinery, vehicles or equipment. Higher limits mean greater peace of mind for your clients. Learn more about the enhanced endorsement.

Farm not available in AK, CT, DE, FL, HI, LA, MA, ME, NH, NJ, NY, RI and VT.

Make way for our enhanced farm property extension endorsement. We took an already robust endorsement and made it even better by significantly raising the limits on several key coverages.   For example, we now offer a $25,000 limit – previously $10,000 – for losses related to sump overflow and water backup from sewers or drains,…

Get on a roll with non-residential LROs

We want to help you grow with nonresidential LROs, especially those in the $25,000-$250,000 premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive safety materials for your building owner/property management clients in Liberty Mutual SafetyNet™.

 

Take advantage of this great opportunity to build your book with profitable business! Review our appetite, risk characteristics and key coverages, and then reach out to your custom underwriter to get started.

 

Share this video to start connecting with new clients.

*Appetite may vary by state.

We want to help you grow with nonresidential LROs, especially those in the $25,000-$250,000 premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive safety materials for your building owner/property management clients in Liberty Mutual SafetyNet™.   Take advantage of this great opportunity to…

Bring home the bacon with habitational risks

We’re excited to write apartments and residential condo associations, especially those in the $25,000-$250,000 premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive contractor safety materials for your clients in Liberty Mutual SafetyNet™.

 

Take advantage of this great opportunity to build your book with profitable business! Review our appetite, risk characteristics and key coverages, and then reach out to your custom underwriter to get started.

 

Share this video to start connecting with new clients.

*Appetite may vary by state.

We’re excited to write apartments and residential condo associations, especially those in the $25,000-$250,000 premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive contractor safety materials for your clients in Liberty Mutual SafetyNet™.   Take advantage of this great opportunity to build your…

eCLIQ® Simple™ is open for business … owner’s policies

From the independent plumber to the specialty clothing store owner, we have a business owner’s policy (BOP) to meet your clients’ specific needs, at the right price. With BOP in eCLIQ Simple, you can quote over 160 small contractor, retail and service classes faster and easier than ever – with 90% fewer questions and no underwriting referrals to slow you down.

 

For more information on appetite, coverage options and limits offered on business owner’s policies issued in eCLIQ Simple, see the appetite overview and product highlights.

Not available in AK, CA, FL, HI, KY, ME, NY, RI and VT.

From the independent plumber to the specialty clothing store owner, we have a business owner’s policy (BOP) to meet your clients’ specific needs, at the right price. With BOP in eCLIQ Simple, you can quote over 160 small contractor, retail and service classes faster and easier than ever – with 90% fewer questions and no…