Appetite/Industries
Whether you want to win new accounts or provide your current clients with added protection, get to know our appetite for preferred industries and write more business.
We’re hungry for farm – feed us with eCLIQ®
The Agents’ Portal is your one-stop shop for all things farm-related*, including our appetite guides. The eCLIQ Farm and Agribusiness Appetite Overview provides a birds-eye view of our broad farm appetite, while the Small Business Detailed Appetite Guide offers a deep dive into which risk classes we consider acceptable and preferred.
Learn how easy it is to write farm with Liberty Mutual. Join us for our upcoming instructor-led eCLIQ demo Oct. 15 (2 p.m. ET).
*Farm not available in AK, CT, DE, FL, HI, LA, MA, ME, NH, NJ, NY, RI and VT.
The Agents’ Portal is your one-stop shop for all things farm-related*, including our appetite guides. The eCLIQ Farm and Agribusiness Appetite Overview provides a birds-eye view of our broad farm appetite, while the Small Business Detailed Appetite Guide offers a deep dive into which risk classes we consider acceptable and preferred. Learn how easy…
Want to save time and achieve higher hit ratios?
We have a broad appetite for small business, comprising more than 1,000 preferred and acceptable classes. Make sure you’re using the most up-to-date version of the Small Business Detailed Appetite Guide. Doing so saves you time and helps you achieve higher hit ratios by giving you quick and easy access to the risks we’re writing.
You can search by either the GL class code/description or the four-digit SIC code, review desirability for all lines of business in a single view and note any state exceptions.
We have a broad appetite for small business, comprising more than 1,000 preferred and acceptable classes. Make sure you’re using the most up-to-date version of the Small Business Detailed Appetite Guide. Doing so saves you time and helps you achieve higher hit ratios by giving you quick and easy access to the risks we’re writing.…
Get in on the ground floor with flooring contractors
We love flooring contractors, especially those in the $25,000-$250,000 account premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive contractor safety materials for your clients in Liberty Mutual SafetyNet™.
Take advantage of this great opportunity to build your book with profitable business! Review our appetite, risk characteristics and key coverages, and then reach out to your custom underwriter to get started.
Share this video to start connecting with new clients.
*Appetite may vary by state.
We love flooring contractors, especially those in the $25,000-$250,000 account premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive contractor safety materials for your clients in Liberty Mutual SafetyNet™. Take advantage of this great opportunity to build your book with profitable business!…
Set your sights on custom target markets
Some market segments yield better results than others. That’s why we’re encouraging you to zero your prospecting efforts in on 12 custom target markets with a track record of consistent profitability. Our expert underwriters have extensive experience with these accounts and are ready to write them for you with a quick turnaround.
Want to hone your custom target market strategy? Sign up for one – or all! – of our September Knowledge Bites, or watch a recording of our recent Coffee Break on custom target markets. Reach out to your custom underwriter to discuss your opportunities and get answers to any questions you may have.
Some market segments yield better results than others. That’s why we’re encouraging you to zero your prospecting efforts in on 12 custom target markets with a track record of consistent profitability. Our expert underwriters have extensive experience with these accounts and are ready to write them for you with a quick turnaround. Want to…
Hit pay dirt with excavation and grading contractors
We dig excavation and grading contractors, especially those in the $25,000-$250,000 premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive contractor safety materials for your clients in Liberty Mutual SafetyNet™.
Take advantage of this great opportunity to build your book with profitable business in 2020! Review our appetite, risk characteristics and key coverages, and then reach out to your custom underwriter to get started.
Share this video to start connecting with new clients.
*Appetite may vary by state.
We dig excavation and grading contractors, especially those in the $25,000-$250,000 premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive contractor safety materials for your clients in Liberty Mutual SafetyNet™. Take advantage of this great opportunity to build your book with profitable…
Write vineyards and wineries with us!
The number of wineries in the United States has nearly doubled in the last decade, and the country’s grape production industry is currently valued at $6.5 billion1,2. That’s a glass more than half full – and we’d love to share it with you! Check out our new vineyard and winery overview brochure for more information, and sign up for our next eCLIQ farm training webinar (Aug. 20, 2 p.m. ET) to learn how easy it is to quote farms in eCLIQ<sup>®</sup>, including vineyards and wineries.
Don’t forget – for every policy you issue in eCLIQ through Sept. 30, 2020, you’ll receive two Instant Incentives™ spins, up to $100 per policy3,4.
1 Statista. Producing wineries in the U.S. 2009-2020. May 13, 2020.
2 The National Association of American Wineries. United State Wine and Grape Industry FAQs (General Industry Stats 2019).
3 Farm not available in AK, CT, DE, FL, HI, LA, MA, ME, NH, NJ, NY, RI and VT.
4 For participating agencies only. Check with your territory manager for more details.
The number of wineries in the United States has nearly doubled in the last decade, and the country’s grape production industry is currently valued at $6.5 billion1,2. That’s a glass more than half full – and we’d love to share it with you! Check out our new vineyard and winery overview brochure for more information,…
Essential tools for cultivating new farm business
Grab your John Deere hat! There’s a trove of great resources to help you sow new farm business. Review the overview brochure, coverage highlights and appetite guide to see what you can offer your farm clients, and then use the cobrandable marketing materials to start prospecting<sup>1<sup/>. Want to learn how easy it is to quote farm in eCLIQ<sup>®</sup>? Sign up for the upcoming webinar, taking place Aug. 20 at 2 p.m. ET.
And remember – for every policy you quote and issue in eCLIQ through Sept. 30, 2020, you’ll receive two Instant Incentives™ spins, putting up to $100 in your pocket<sup>2<sup/>.
<sup>1<sup/>Farm not available in AK, CT, DE, FL, HI, LA, MA, ME, NH, NJ, NY, RI and VT.
<sup>2<sup/>For participating agencies only.
Grab your John Deere hat! There’s a trove of great resources to help you sow new farm business. Review the overview brochure, coverage highlights and appetite guide to see what you can offer your farm clients, and then use the cobrandable marketing materials to start prospecting<sup>1<sup/>. Want to learn how easy it is to quote…
New farm resources ripe for picking
At Liberty Mutual Insurance, we love farms and the hard-working people who run them. More importantly, we understand the unique risks farm and agribusiness owners face daily – which is why we offer customized coverages to meet needs across a broad range of operations. We have everything you need to break ground – with new marketing resources and new incentives, there’s no better time to grow! Come plant your farm business with us.
While you’re at it, spread the word to prospects by sharing this video.
At Liberty Mutual Insurance, we love farms and the hard-working people who run them. More importantly, we understand the unique risks farm and agribusiness owners face daily – which is why we offer customized coverages to meet needs across a broad range of operations. We have everything you need to break ground – with new…
Take charge of your growth with electrical contractors
Electrical contractors are one of our current target markets, especially those in the $25,000-$250,000 premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive contractor safety materials for your clients in Liberty Mutual SafetyNet™. Take advantage of this great opportunity to build your book with profitable business in 2020! Review our appetite, risk characteristics and key coverages, and then reach out to your custom underwriter to get started.
Share this video to start connecting with new clients.
*Appetite may vary by state.
Electrical contractors are one of our current target markets, especially those in the $25,000-$250,000 premium range*. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive contractor safety materials for your clients in Liberty Mutual SafetyNet™. Take advantage of this great opportunity to build your book…
Set your sights on nondurable goods wholesalers
We have a healthy appetite for nondurable goods wholesalers, especially in the $25,000 – $250,000 premium range* – and unlike the goods themselves, our appetite should stand the test of time. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive wholesaler safety materials for your clients in Liberty Mutual SafetyNet™.
Take advantage of this great opportunity to build your book with profitable business in 2021! Review our appetite, risk characteristics and key coverages, and then reach out to your custom underwriter to get started.
Share this video to start connecting with new clients.
*Appetite may vary by state.
We have a healthy appetite for nondurable goods wholesalers, especially in the $25,000 – $250,000 premium range* – and unlike the goods themselves, our appetite should stand the test of time. Our expert underwriters are ready to write these accounts for you with a quick turnaround. We also offer extensive wholesaler safety materials for your…
Ready to dabble in durable goods wholesalers?
We really dig durable goods wholesalers, especially in the $25,000-$250,000 premium range*. We could go on and on about why it’s such a great market, but you’d be better off getting in touch with our expert underwriters, who are ready to write these accounts for you with a quick turnaround. We also offer extensive wholesaler safety materials for your clients in Liberty Mutual SafetyNet™. Take advantage of this great opportunity to build your book with profitable business in 2020! Review our appetite, risk characteristics and key coverages, and then reach out to your custom underwriter to get started.
Share this video to start connecting with new clients.
*Appetite may vary by state.
We really dig durable goods wholesalers, especially in the $25,000-$250,000 premium range*. We could go on and on about why it’s such a great market, but you’d be better off getting in touch with our expert underwriters, who are ready to write these accounts for you with a quick turnaround. We also offer extensive wholesaler…
What’s your custom target markets IQ?
Liberty Mutual has made it easy for you to grow your business with profitable market segments – what we call custom target markets*. Do you know what they are, and how writing them benefits you and your clients? Let’s find out! Take the quiz.
*Appetite may vary by state.