Marketing

From promoting products and services, to connecting with your clients on social media, we understand the importance of advertising your agency and we’re here to help.

Honoring 200 years of service

Congratulations to Hickok & Boardman on its 200th anniversary! As the oldest agency in Vermont, it’s both an industry and community leader, helping dozens of local nonprofits over the years. Most notably, it has supported the United Way of Northwest Vermont for more than 75 years, raising more than $2 million in the process — a distinction that earned the agency a Lifetime Achievement Award from the United Way in 2014.

 

“We’re honored to have partnered with Hickok & Boardman for more than 20 years,” said Carl Canales, regional field executive with Liberty Mutual and Safeco Insurance. “The agency’s longstanding support of the United Way of Northwest Vermont demonstrates its commitment to the community and displays the character of the entire organization.”

 

Kudos to CEO Scott Boardman and all the staff of Hickok & Boardman on this impressive achievement. We look forward to many more years of client support and partnership.

Congratulations to Hickok & Boardman on its 200th anniversary! As the oldest agency in Vermont, it’s both an industry and community leader, helping dozens of local nonprofits over the years. Most notably, it has supported the United Way of Northwest Vermont for more than 75 years, raising more than $2 million in the process —…

You showed you care, even when you couldn’t be there

Make More Happen™ Awards follow a simple premise: you give, we give. Volunteer your time, energy and resources to your favorite nonprofit, and you could earn that nonprofit a $10,000 grant!

 

While the premise remains simple, the pandemic changed everything. No matter how you showed up for your nonprofit – whether virtual or otherwise – we encourage you to apply.

 

Apply for a Make More Happen Award if you:

  • attended a virtual board meeting, fundraiser or other event
  • attended a socially distant or outdoor event
  • donated money or resources
  • volunteered from home by packing supplies, writing letters, making phone calls, etc.
  • have volunteered recently, or are working on plans to restart volunteering in the near future as restrictions are lifted
  • can describe your pre-pandemic activity with a nonprofit and how you plan to continue working with that nonprofit in the future – older photos will be accepted

Did you get involved in another way not listed above? We encourage you to apply, too! Your commitment to community matters, and every little bit helps make a difference in someone’s life. Let us help you make more happen!

 

We’ve extended the Make More Happen application deadline to July 30! Apply to Make More Happen.

Make More Happen™ Awards follow a simple premise: you give, we give. Volunteer your time, energy and resources to your favorite nonprofit, and you could earn that nonprofit a $10,000 grant!   While the premise remains simple, the pandemic changed everything. No matter how you showed up for your nonprofit – whether virtual or otherwise…

Spice up your social media with these ready-to-go posts

Now’s the time to level up your social strategy. SocialShare, our library of ready-to-go social media posts, now includes video content for your use – for free! Bringing video posts into the mix is a great way to drive engagement with your followers, while delivering the newest information about Liberty Mutual small commercial products.

 

Get started with the new posts we’ve recently added on SocialShare now. Come back every few weeks for new video posts.

 

If you’re new to SocialShare, sign up today to check out our frequent post updates and use this resource as often as you want.

Now’s the time to level up your social strategy. SocialShare, our library of ready-to-go social media posts, now includes video content for your use – for free! Bringing video posts into the mix is a great way to drive engagement with your followers, while delivering the newest information about Liberty Mutual small commercial products.  …

There’s a new product page for every line you write

Recently, we introduced a new product page experience on the Agents’ Portal to better serve your needs and make it easier to do business with us. With fresh features, functionality and content, you can find everything you need to sell and grow your book quickly and easily.

 

Whether you’re laying the foundation for success with inland marine or breaking ground with farm, the new product pages are your one-stop for in-depth coverage information, training offerings and more. Head over today and see what the future has in store !

Recently, we introduced a new product page experience on the Agents’ Portal to better serve your needs and make it easier to do business with us. With fresh features, functionality and content, you can find everything you need to sell and grow your book quickly and easily.   Whether you’re laying the foundation for success…

Expand your network of potential customers

To increase organic growth, high-growth agents say cultivating referrals from business networking associations is one of their top three marketing practices*. Getting involved with an industry or business association helps position your agency as a trusted insurance resource. Our new program helps you find the group that fits your business goals and provides tips for nurturing productive relationships. Watch one agent’s success story and use our new resources to start networking today!

 

 *Safeco and Liberty Mutual Agency Survey, 2019

 

To increase organic growth, high-growth agents say cultivating referrals from business networking associations is one of their top three marketing practices*. Getting involved with an industry or business association helps position your agency as a trusted insurance resource. Our new program helps you find the group that fits your business goals and provides tips for…

Send Halloween greetings with this free digital card

Are you just a boo-ginner when it comes to social media greeting cards? Don’t be afraid! In just a few clicks, you can send Halloween greetings to your social media followers with Safeco’s digital greeting cards.

 

Visit SocialShare to download and then post!

Are you just a boo-ginner when it comes to social media greeting cards? Don’t be afraid! In just a few clicks, you can send Halloween greetings to your social media followers with Safeco’s digital greeting cards.   Visit SocialShare to download and then post!

2 tools for building client trust

Whether a client is considering a purchase from a new brand or deciding to remain loyal to a familiar one, trust is second only to price in importance*.

 

Add a welcome kit and a regular newsletter to your marketing tactics and you’ve got two powerful tools to help you build trust, win new business and boost retention.

 

Both tools allow you to genuinely connect with clients. And they both provide a way to share your community involvement, client testimonials and information about your referral program.

 

It’s easy to get started – learn more and access customizable templates today.

*The Edelman Trust Barometer 2020 report

Whether a client is considering a purchase from a new brand or deciding to remain loyal to a familiar one, trust is second only to price in importance*.   Add a welcome kit and a regular newsletter to your marketing tactics and you’ve got two powerful tools to help you build trust, win new business…

Tour our revamped YouTube channel

If a picture is worth 1,000 words, how much is a video worth? Skip the math and take a tour of our revamped YouTube channel to see for yourself.

 

New playlists are organized by topic — so you can easily find informative videos to help educate clients on coverage options, watch agents tell inspiring stories or pick up a few business tips from independent agents and our agency capabilities team. Be sure to subscribe so you can stay up to date.

If a picture is worth 1,000 words, how much is a video worth? Skip the math and take a tour of our revamped YouTube channel to see for yourself.   New playlists are organized by topic — so you can easily find informative videos to help educate clients on coverage options, watch agents tell inspiring…

New virtual classes: Learn Google analytics, Adwords and more

Building your agency presence online and retaining customers is no small feat — but we’ve got you covered! Check out these classes that teach you how to get found on online, build a rock-solid client referral program, target social media audiences and more. Plus, we’re introducing two new classes — Google Analytics and Google Ads 101!

 

Check out the class schedule.

Building your agency presence online and retaining customers is no small feat — but we’ve got you covered! Check out these classes that teach you how to get found on online, build a rock-solid client referral program, target social media audiences and more. Plus, we’re introducing two new classes — Google Analytics and Google Ads…

Send Independence Day greetings with this free digital card

In just a few clicks, you can send Independence Day greetings to your social media followers with Safeco’s digital greeting cards. Choose from three styles. Visit SocialShare to download and then post!

In just a few clicks, you can send Independence Day greetings to your social media followers with Safeco’s digital greeting cards. Choose from three styles. Visit SocialShare to download and then post!

Apply for a $10,000 grant to a nonprofit

Make More Happen is our largest donation program for agents who demonstrate extraordinary volunteerism with a nonprofit. The award comes with a $10,000 grant to the nonprofit on behalf of the agency, public relations support and a feature story on our website. Apply by the June 28 deadline!

Make More Happen is our largest donation program for agents who demonstrate extraordinary volunteerism with a nonprofit. The award comes with a $10,000 grant to the nonprofit on behalf of the agency, public relations support and a feature story on our website. Apply by the June 28 deadline!

Smart marketing tactics for time-constrained agencies

For the 2020 High-Growth Agency Survey, we reached out to some of the fastest growing medium and large-sized agencies in terms of policies-in-force (PIF) growth. The survey shows top business lines agencies are growing between 17% and 23% annually. Marketing plays a key role in driving that exceptional growth, but what exactly are these agencies doing – and when are they finding the time to do it? Find out.

For the 2020 High-Growth Agency Survey, we reached out to some of the fastest growing medium and large-sized agencies in terms of policies-in-force (PIF) growth. The survey shows top business lines agencies are growing between 17% and 23% annually. Marketing plays a key role in driving that exceptional growth, but what exactly are these agencies…