Marketing

From promoting products and services, to connecting with your clients on social media, we understand the importance of advertising your agency and we’re here to help.

One more month of double spins!

Your chance to earn even more is almost over! From now through December 31, 2019, you can earn up to $100 per policy with Instant Incentives for ALL lines issued in eCLIQ® and eCLIQ® Simple™.

You will receive an extra spin on all eligible new policies quoted and issued in eCLIQ and/or eCLIQ Simple. Rewards are based on policy issue date and you must enter your unique cash code in the cash code/reward code field on the agency details screen to earn your rewards.

New to Instant Incentives? Watch some helpful “how-to” videos. Not sure if your agency participates in the program? Reach out to your territory manager or the Instant Incentives team for more information.

Your chance to earn even more is almost over! From now through December 31, 2019, you can earn up to $100 per policy with Instant Incentives for ALL lines issued in eCLIQ® and eCLIQ® Simple™. You will receive an extra spin on all eligible new policies quoted and issued in eCLIQ and/or eCLIQ Simple. Rewards…

Does your agency have a newsletter?

It’s proven that newsletters that share the agency’s personality and culture help increase retention and grow new business. Unfortunately, building them can be time-consuming. For that reason, we’re excited to share two new tools to make it easier than ever for you to put together an email newsletter or a print newsletter. (Note: Links coming)

  • Content Creation – Simply choose whether you want to write your own articles from scratch or pick from a robust library of pre-written articles that you personalize by adding your personal touch. You can even upload personalized photos to accompany your articles.
  • Finished Product – Easily create the finished product by integrating with Constant Contact, an email marketing platform that provides analytics and as a Liberty Mutual-appointed agent, provides you with a 20% discount on your services, or download your newsletter in HTML and plug into your preferred email platform. And for those who prefer a printed newsletter, you can tap into West Press for print-and-mail service.

Let’s get started! (link coming)

It’s proven that newsletters that share the agency’s personality and culture help increase retention and grow new business. Unfortunately, building them can be time-consuming. For that reason, we’re excited to share two new tools to make it easier than ever for you to put together an email newsletter or a print newsletter. (Note: Links coming) Content Creation –…

The Decade of Good Deeds – The countdown begins

Doing business today requires giving back to your community. But it’s not just a requirement for you. It’s in your DNA as an independent agent. You were called to protect your community, and giving back is just another way you do that.

We are thrilled to launch a new Independent Agent Giving Program to support your continued efforts to volunteer and promote your agency as a business that cares. The countdown to a decade of good deeds begins now with this video about your dedication to your community and our commitment to help you do more.

You received an email on Nov. 18 announcing the first opportunity to apply for a Make More Happen™ Award, which comes with a $10,000 donation to your nominated nonprofit. Apply or learn more about the program.

Doing business today requires giving back to your community. But it’s not just a requirement for you. It’s in your DNA as an independent agent. You were called to protect your community, and giving back is just another way you do that. We are thrilled to launch a new Independent Agent Giving Program to support…

Small Business Saturday®

Since 2010, Small Business Saturday spending has reached a reported estimate of $103 billion. Spread the word and tell your clients and prospects all about the biggest event for small businesses on November 30. It’s a chance to engage with new or current customers, cross-sell products or services and grow sales. Help your clients manage big crowds with these handy tips to prepare for the large event. Because November 30 is all about boosting small business!

Since 2010, Small Business Saturday spending has reached a reported estimate of $103 billion. Spread the word and tell your clients and prospects all about the biggest event for small businesses on November 30. It’s a chance to engage with new or current customers, cross-sell products or services and grow sales. Help your clients manage big crowds with…

Side hustles are on the rise for millennials

According to a recent study by Liberty Mutual, side hustles are growing as a path toward entrepreneurship for many millennials. However, they’re unaware of what insurance they need and how much —putting them, their employees, and new venture at risk. The right insurance coverage at the right price can help ensure that a side hustle grow into a thriving full-time business. See How Your Side Hustle May be at Risk to learn more.

According to a recent study by Liberty Mutual, side hustles are growing as a path toward entrepreneurship for many millennials. However, they’re unaware of what insurance they need and how much —putting them, their employees, and new venture at risk. The right insurance coverage at the right price can help ensure that a side hustle grow…

How does your agency stack up online?

Today’s insurance consumer is used to researching online and conducting business through digital channels. Our latest research found that digital engagement is increasingly important for reaching new customers and providing an excellent customer experience, especially for millennial customers. How does your agency stack up online? Take this quiz to find out.

Today’s insurance consumer is used to researching online and conducting business through digital channels. Our latest research found that digital engagement is increasingly important for reaching new customers and providing an excellent customer experience, especially for millennial customers. How does your agency stack up online? Take this quiz to find out.

COMING SOON: Independent Agent Giving

We all need a little good in our lives, and independent agents are full of good, so we’re making 2020 the start of a Decade of Good Deeds. The countdown begins now with a new Independent Agent Giving Program available to agents appointed with Liberty Mutual or Safeco.

Through the IA Giving Program, we’ll give away $375,000 on behalf of 90 agents who do good deeds to make their communities a better place to live and work.

You’ll receive an email on Nov. 18 announcing the first opportunity to apply for a Make More Happen Award, which comes with a $10,000 donation to your nominated nonprofit and free public relations support to spread the word about your good work to your local community. Apply for a Make More Happen Award by Dec. 31, 2019, and you’ll be entered to win $250 to donate to the nonprofit of your choice. Visit the new Independent Agent Giving section on Helping You Succeed for rules and more information on how to apply.​

We all need a little good in our lives, and independent agents are full of good, so we’re making 2020 the start of a Decade of Good Deeds. The countdown begins now with a new Independent Agent Giving Program available to agents appointed with Liberty Mutual or Safeco. Through the IA Giving Program, we’ll give…

Instant Incentives™ is now more rewarding.

For a limited time only, you can earn up to $100 per policy with Instant Incentives for ALL lines issued in eCLIQ® and eCLIQ® Simple™. From now through December 31, 2019, you will receive an extra spin on all eligible new policies quoted and issued in eCLIQ and/or eCLIQ Simple. Rewards are based on policy issue date and you must enter your unique cash code in the Cash Code/Reward Code field on the agency details screen to earn your rewards. New to Instant Incentives? Watch some helpful “how-to” videos. Not sure if your agency participates in the program? Reach out to your territory manager or the Instant Incentives team for more information.

For a limited time only, you can earn up to $100 per policy with Instant Incentives for ALL lines issued in eCLIQ® and eCLIQ® Simple™. From now through December 31, 2019, you will receive an extra spin on all eligible new policies quoted and issued in eCLIQ and/or eCLIQ Simple. Rewards are based on policy…

How to engage Millennial insurance consumers online

Liberty Mutual and Safeco research found that millennial insurance consumers are more likely than older generations to learn about and choose agents through digital channels.

In our new Agent for the Future report, we provide practical ways for agents to elevate their online presence to more effectively reach and serve millennial customers.

Visit AgentForTheFuture.com to learn more. Along with the report, you’ll also find a fun quiz, infographic, agent stories and more insights to help your agency win with the next generation of customers.

Liberty Mutual and Safeco research found that millennial insurance consumers are more likely than older generations to learn about and choose agents through digital channels. In our new Agent for the Future report, we provide practical ways for agents to elevate their online presence to more effectively reach and serve millennial customers. Visit AgentForTheFuture.com to learn more. Along…

Do you know how your website is performing?

Now that you’ve established your agency’s online presence, what happens next? Take it to the next level by finding out how your site is performing. Tap into SearchScore®, a one-of-a-kind online presence evaluation tool that shows you the effectiveness of your site and where you can make improvements.

Simply enter some basic information and within minutes, you’ll get specific, custom feedback on what’s working with your site and where you can make adjustments. You’ll get an easy to understand grade and quick access to resources that can help you raise the bar and improve your grade. Then when you are ready, plug into SearchScore again to uncover how the changes impact your performance and how easily you are being found online. Let us rate your site, get your SearchScore now.

Now that you’ve established your agency’s online presence, what happens next? Take it to the next level by finding out how your site is performing. Tap into SearchScore®, a one-of-a-kind online presence evaluation tool that shows you the effectiveness of your site and where you can make improvements. Simply enter some basic information and within…

Boost your agency’s brand awareness and increase retention.

Does your agency’s online presence create a positive first impression that generates leads? How do you solidify relationships with your current and prospective clients? Our industry-leading, instructor lead training can help. From creating clients for life with a personalized welcome kit, to using Facebook as a sales tool, we’ve got a comprehensive offering of live, hands-on, 90-minute trainings at your fingertips. And the best part is, they are all available from the comfort of your computer. Let’s get started.

Does your agency’s online presence create a positive first impression that generates leads? How do you solidify relationships with your current and prospective clients? Our industry-leading, instructor lead training can help. From creating clients for life with a personalized welcome kit, to using Facebook as a sales tool, we’ve got a comprehensive offering of live,…

Increase revenue 15% with successful marketing.

Successful marketing can give you a step-up on the competition and is proven to bump revenue by 15%.¹ In four weeks, our industry leading, virtual, hands-on, instructor-led Marketer Development Program provides dedicated marketers the knowledge and necessary skills to fuel growth and increase retention. Get started today.

¹Based on results obtained between 2012 and 2018 from Liberty Mutual and Safeco Bricks & Clicks and Customers for Life.

Successful marketing can give you a step-up on the competition and is proven to bump revenue by 15%.¹ In four weeks, our industry leading, virtual, hands-on, instructor-led Marketer Development Program provides dedicated marketers the knowledge and necessary skills to fuel growth and increase retention. Get started today. ¹Based on results obtained between 2012 and 2018…