Marketing

Did you know that as a Liberty Mutual-appointed agent you have access to a free resource that makes it easy to nurture customer relationships on social media?

SocialShare is an ever-expanding library of social media posts that you can personalize for your needs and location. With just a few clicks, you can find and share relevant lifestyle and product content on your agency’s social media accounts. You can even use the bulk share feature to schedule several weeks of content to automatically post. And there’s no need to remember to check for new posts – subscribe to the weekly SocialShare email and you’ll get the latest posts straight to your inbox.

Subscribe between May 16 and June 30 and you could win one of three $50 Amazon gift cards. Already a subscriber? Share a SocialShare post by June 30 and you could win a $50 gift card too!

Subscribe to SocialShare today for a chance to win!

Read the complete rules governing this promotion.

Have you enrolled in the new and improved Instant Incentives™ program yet? It’s quick and easy to set up, and you’ll be rewarded for every qualifying policy you write. Here’s how to start cashing in.

1. Enroll. Log in using your Liberty Mutual ID and accept the terms and conditions. You’ll then be prompted to connect your PayPal account. Please note: even if you participated in the old Instant Incentives using cash codes, you’ll still need to enroll in the new program.
2. Activate your offers. Once enrolled, activate every cash offer you’re eligible for. The easiest way is to bookmark the Instant Incentives site and check back often for new offers.
3. Issue qualifying policies. Only policies issued after offer activation count toward your Instant Incentives earnings, so be sure to activate your offers.

To make things even easier, producers or account managers with multiple Liberty Mutual IDs will only need to enroll one of them and the rest will automatically be enrolled.

Enroll and activate now to start earning your instant cash.

If you’re looking for inspiration this season — and aren’t we all? — your fellow independent agents have you covered. To close 2022 on a grateful note, we’ve gathered stories and advice from agents across the country to create a celebration called “12 Days of Agent Stories.”

These stories are based on a survey we conducted in which agents were asked to share business tips, personal advice and other pearls of wisdom. And we’re sharing some of their responses in 12 installments that will run December 5-20. To read them, visit the Liberty Mutual LinkedIn or Facebook pages.

After you read each story, we want to hear from you, too! So visit the pages daily and share your thoughts and experiences to keep the inspiration going.

Congratulations to Hickok & Boardman on its 200th anniversary! As the oldest agency in Vermont, it’s both an industry and community leader, helping dozens of local nonprofits over the years. Most notably, it has supported the United Way of Northwest Vermont for more than 75 years, raising more than $2 million in the process — a distinction that earned the agency a Lifetime Achievement Award from the United Way in 2014.

“We’re honored to have partnered with Hickok & Boardman for more than 20 years,” said Carl Canales, regional field executive with Liberty Mutual and Safeco Insurance. “The agency’s longstanding support of the United Way of Northwest Vermont demonstrates its commitment to the community and displays the character of the entire organization.”

Kudos to CEO Scott Boardman and all the staff of Hickok & Boardman on this impressive achievement. We look forward to many more years of client support and partnership.

Make More Happen™ Awards follow a simple premise: you give, we give. Volunteer your time, energy and resources to your favorite nonprofit, and you could earn that nonprofit a $10,000 grant!

While the premise remains simple, the pandemic changed everything. No matter how you showed up for your nonprofit – whether virtual or otherwise – we encourage you to apply.

Apply for a Make More Happen Award if you:

• attended a virtual board meeting, fundraiser or other event
• attended a socially distant or outdoor event
• donated money or resources
• volunteered from home by packing supplies, writing letters, making phone calls, etc.
• have volunteered recently, or are working on plans to restart volunteering in the near future as restrictions are lifted
• can describe your pre-pandemic activity with a nonprofit and how you plan to continue working with that nonprofit in the future – older photos will be accepted

Did you get involved in another way not listed above? We encourage you to apply, too! Your commitment to community matters, and every little bit helps make a difference in someone’s life. Let us help you make more happen!

We’ve extended the Make More Happen application deadline to July 30! Apply to Make More Happen.

Now’s the time to level up your social strategy. SocialShare, our library of ready-to-go social media posts, now includes video content for your use – for free! Bringing video posts into the mix is a great way to drive engagement with your followers, while delivering the newest information about Liberty Mutual small commercial products.

Get started with the new posts we’ve recently added on SocialShare now. Come back every few weeks for new video posts.

If you’re new to SocialShare, sign up today to check out our frequent post updates and use this resource as often as you want.

Recently, we introduced a new product page experience on the Agents’ Portal to better serve your needs and make it easier to do business with us. With fresh features, functionality and content, you can find everything you need to sell and grow your book quickly and easily.

Whether you’re laying the foundation for success with inland marine or breaking ground with farm, the new product pages are your one-stop for in-depth coverage information, training offerings and more. Head over today and see what the future has in store !

To increase organic growth, high-growth agents say cultivating referrals from business networking associations is one of their top three marketing practices*. Getting involved with an industry or business association helps position your agency as a trusted insurance resource. Our new program helps you find the group that fits your business goals and provides tips for nurturing productive relationships. Watch one agent’s success story and use our new resources to start networking today!

 *Safeco and Liberty Mutual Agency Survey, 2019

Are you just a boo-ginner when it comes to social media greeting cards? Don’t be afraid! In just a few clicks, you can send Halloween greetings to your social media followers with Safeco’s digital greeting cards.

Visit SocialShare to download and then post!

Whether a client is considering a purchase from a new brand or deciding to remain loyal to a familiar one, trust is second only to price in importance*.

Add a welcome kit and a regular newsletter to your marketing tactics and you’ve got two powerful tools to help you build trust, win new business and boost retention.

Both tools allow you to genuinely connect with clients. And they both provide a way to share your community involvement, client testimonials and information about your referral program.

It’s easy to get started – learn more and access customizable templates today.

*The Edelman Trust Barometer 2020 report

If a picture is worth 1,000 words, how much is a video worth? Skip the math and take a tour of our revamped YouTube channel to see for yourself.

New playlists are organized by topic — so you can easily find informative videos to help educate clients on coverage options, watch agents tell inspiring stories or pick up a few business tips from independent agents and our agency capabilities team. Be sure to subscribe so you can stay up to date.

Building your agency presence online and retaining customers is no small feat — but we’ve got you covered! Check out these classes that teach you how to get found on online, build a rock-solid client referral program, target social media audiences and more. Plus, we’re introducing two new classes — Google Analytics and Google Ads 101!

Check out the class schedule.