Marketing

From promoting products and services, to connecting with your clients on social media, we understand the importance of advertising your agency and we’re here to help.

How to engage Millennial insurance consumers online

Liberty Mutual and Safeco research found that millennial insurance consumers are more likely than older generations to learn about and choose agents through digital channels.

In our new Agent for the Future report, we provide practical ways for agents to elevate their online presence to more effectively reach and serve millennial customers.

Visit AgentForTheFuture.com to learn more. Along with the report, you’ll also find a fun quiz, infographic, agent stories and more insights to help your agency win with the next generation of customers.

Liberty Mutual and Safeco research found that millennial insurance consumers are more likely than older generations to learn about and choose agents through digital channels. In our new Agent for the Future report, we provide practical ways for agents to elevate their online presence to more effectively reach and serve millennial customers. Visit AgentForTheFuture.com to learn more. Along…

Do you know how your website is performing?

Now that you’ve established your agency’s online presence, what happens next? Take it to the next level by finding out how your site is performing. Tap into SearchScore®, a one-of-a-kind online presence evaluation tool that shows you the effectiveness of your site and where you can make improvements.

Simply enter some basic information and within minutes, you’ll get specific, custom feedback on what’s working with your site and where you can make adjustments. You’ll get an easy to understand grade and quick access to resources that can help you raise the bar and improve your grade. Then when you are ready, plug into SearchScore again to uncover how the changes impact your performance and how easily you are being found online. Let us rate your site, get your SearchScore now.

Now that you’ve established your agency’s online presence, what happens next? Take it to the next level by finding out how your site is performing. Tap into SearchScore®, a one-of-a-kind online presence evaluation tool that shows you the effectiveness of your site and where you can make improvements. Simply enter some basic information and within…

Boost your agency’s brand awareness and increase retention.

Does your agency’s online presence create a positive first impression that generates leads? How do you solidify relationships with your current and prospective clients? Our industry-leading, instructor lead training can help. From creating clients for life with a personalized welcome kit, to using Facebook as a sales tool, we’ve got a comprehensive offering of live, hands-on, 90-minute trainings at your fingertips. And the best part is, they are all available from the comfort of your computer. Let’s get started.

Does your agency’s online presence create a positive first impression that generates leads? How do you solidify relationships with your current and prospective clients? Our industry-leading, instructor lead training can help. From creating clients for life with a personalized welcome kit, to using Facebook as a sales tool, we’ve got a comprehensive offering of live,…

Increase revenue 15% with successful marketing.

Successful marketing can give you a step-up on the competition and is proven to bump revenue by 15%.¹ In four weeks, our industry leading, virtual, hands-on, instructor-led Marketer Development Program provides dedicated marketers the knowledge and necessary skills to fuel growth and increase retention. Get started today.

¹Based on results obtained between 2012 and 2018 from Liberty Mutual and Safeco Bricks & Clicks and Customers for Life.

Successful marketing can give you a step-up on the competition and is proven to bump revenue by 15%.¹ In four weeks, our industry leading, virtual, hands-on, instructor-led Marketer Development Program provides dedicated marketers the knowledge and necessary skills to fuel growth and increase retention. Get started today. ¹Based on results obtained between 2012 and 2018…

A virtual warehouse of marketing materials.

Access our Marketing Resource Center on the Agents’ Portal and tap into a wealth of information to help you educate your clients and promote your business. Order free-of-charge marketing sell sheets and co-brandable materials, advertising assets, and educational tools – all right from your computer.

Access our Marketing Resource Center on the Agents’ Portal and tap into a wealth of information to help you educate your clients and promote your business. Order free-of-charge marketing sell sheets and co-brandable materials, advertising assets, and educational tools – all right from your computer.

Dispelling myths about millennial consumers.

A new Liberty Mutual and Safeco survey of millennial insurance consumers reveals what independent agents need to know about millennial customers. On the Agent for the Future website, you’ll find a report that dives into the findings and what they mean for IAs. You’ll also find a fun quiz, infographic, video and more. Visit Agent for the Future for a first look at the research findings.

A new Liberty Mutual and Safeco survey of millennial insurance consumers reveals what independent agents need to know about millennial customers. On the Agent for the Future website, you’ll find a report that dives into the findings and what they mean for IAs. You’ll also find a fun quiz, infographic, video and more. Visit Agent…

Agents drive positive change.

Liberty Mutual’s National Advisory Council influences positive change on issues that are critical to our mutual success, and we thank them for their deep commitment of time and expertise. We are committed to acting on their feedback and working side-by-side to tackle the issues most important to our agency partners. Read about the hot topics and wins from our recent meeting by Charles Brophy, Council President, then read Tyler Asher’s blog about this year’s progress and where we’re headed. ​

Liberty Mutual’s National Advisory Council influences positive change on issues that are critical to our mutual success, and we thank them for their deep commitment of time and expertise. We are committed to acting on their feedback and working side-by-side to tackle the issues most important to our agency partners. Read about the hot topics…

Insurance articles to share.

Visit our new Protect My Business website where you’ll find educational articles to share with your clients. From understanding insurance coverage and driving safety to returning to work and preparing for unexpected interruptions, we have articles to help your clients better understand insurance and protect their businesses. Explore the site and start sharing content today.

Visit our new Protect My Business website where you’ll find educational articles to share with your clients. From understanding insurance coverage and driving safety to returning to work and preparing for unexpected interruptions, we have articles to help your clients better understand insurance and protect their businesses. Explore the site and start sharing content today.

Do you have hard-to-place risks?

Our specialty programs provide unique coverage solutions for niche markets, including mobile home park operators, nonprofits, self-storage, and more. With a new Behavioral Health program, we keep expanding your opportunity to better serve hard-to-place risks. Learn more about this and all our other programs.

Our specialty programs provide unique coverage solutions for niche markets, including mobile home park operators, nonprofits, self-storage, and more. With a new Behavioral Health program, we keep expanding your opportunity to better serve hard-to-place risks. Learn more about this and all our other programs.

Be the next Agent for the Future™.

Calling all innovative independent agencies! Nominations for the 2019 Agent for the Future Award™ are now open! In its second year, the Agent for the Future award is presented to an innovative agency that embodies what it means to be an Agent for the Future, one that is thriving today, and evolving to create new opportunities tomorrow. Nominate your agency today.

The winner will be announced in the July edition of Rough Notes Magazine and will be presented with a trophy for their agency, as well as a $5,000 donation to the nonprofit of their choice. Visit agentforthefuture.com to learn more.​

Calling all innovative independent agencies! Nominations for the 2019 Agent for the Future Award™ are now open! In its second year, the Agent for the Future award is presented to an innovative agency that embodies what it means to be an Agent for the Future, one that is thriving today, and evolving to create new…

Need social media content?

Keeping your social media accounts updated with content is critical. SocialShare (part of Bricks & Clicks™), provides relevant, up-to-date content you can post to LinkedIn, Facebook, or Twitter with the click of a button – all to help you grow your business and boost your online presence. It’s mobile friendly and fresh content is added weekly, you can also customize each post with your unique voice. The best part is it’s free to Liberty Mutual-appointed agencies. Start using SocialShare today! Questions? Contact agentprograms@libertymutual.com.

Keeping your social media accounts updated with content is critical. SocialShare (part of Bricks & Clicks™), provides relevant, up-to-date content you can post to LinkedIn, Facebook, or Twitter with the click of a button – all to help you grow your business and boost your online presence. It’s mobile friendly and fresh content is added…

Educate Your Clients with New Shareable Content

Help prospective and current customers address the opportunities and risks facing businesses today. Introducing Liberty Mutual Viewpoint™, a new content hub that provides tools and resources designed to help small business owners protect their business. With Liberty Mutual Viewpoint, you can:

  • Share relevant content on a variety of topics, including coverage explanations, industry best practices, and workplace safety tips.
  • Enjoy content in several formats including articles, checklists, and infographics.
  • Easily forward content to current and prospective customers via social media and email.

To learn more, visit Liberty Mutual Viewpoint today.

Help prospective and current customers address the opportunities and risks facing businesses today. Introducing Liberty Mutual Viewpoint™, a new content hub that provides tools and resources designed to help small business owners protect their business. With Liberty Mutual Viewpoint, you can: Share relevant content on a variety of topics, including coverage explanations, industry best practices,…