Marketing

From promoting products and services, to connecting with your clients on social media, we understand the importance of advertising your agency and we’re here to help.

Agents drive positive change.

Liberty Mutual’s National Advisory Council influences positive change on issues that are critical to our mutual success, and we thank them for their deep commitment of time and expertise. We are committed to acting on their feedback and working side-by-side to tackle the issues most important to our agency partners. Read about the hot topics and wins from our recent meeting by Charles Brophy, Council President, then read Tyler Asher’s blog about this year’s progress and where we’re headed. ​

Liberty Mutual’s National Advisory Council influences positive change on issues that are critical to our mutual success, and we thank them for their deep commitment of time and expertise. We are committed to acting on their feedback and working side-by-side to tackle the issues most important to our agency partners. Read about the hot topics…

Insurance articles to share.

Visit our new Protect My Business website where you’ll find educational articles to share with your clients. From understanding insurance coverage and driving safety to returning to work and preparing for unexpected interruptions, we have articles to help your clients better understand insurance and protect their businesses. Explore the site and start sharing content today.

Visit our new Protect My Business website where you’ll find educational articles to share with your clients. From understanding insurance coverage and driving safety to returning to work and preparing for unexpected interruptions, we have articles to help your clients better understand insurance and protect their businesses. Explore the site and start sharing content today.

Do you have hard-to-place risks?

Our specialty programs provide unique coverage solutions for niche markets, including mobile home park operators, nonprofits, self-storage, and more. With a new Behavioral Health program, we keep expanding your opportunity to better serve hard-to-place risks. Learn more about this and all our other programs.

Our specialty programs provide unique coverage solutions for niche markets, including mobile home park operators, nonprofits, self-storage, and more. With a new Behavioral Health program, we keep expanding your opportunity to better serve hard-to-place risks. Learn more about this and all our other programs.

Be the next Agent for the Future™.

Calling all innovative independent agencies! Nominations for the 2019 Agent for the Future Award™ are now open! In its second year, the Agent for the Future award is presented to an innovative agency that embodies what it means to be an Agent for the Future, one that is thriving today, and evolving to create new opportunities tomorrow. Nominate your agency today.

The winner will be announced in the July edition of Rough Notes Magazine and will be presented with a trophy for their agency, as well as a $5,000 donation to the nonprofit of their choice. Visit agentforthefuture.com to learn more.​

Calling all innovative independent agencies! Nominations for the 2019 Agent for the Future Award™ are now open! In its second year, the Agent for the Future award is presented to an innovative agency that embodies what it means to be an Agent for the Future, one that is thriving today, and evolving to create new…

Need social media content?

Keeping your social media accounts updated with content is critical. SocialShare (part of Bricks & Clicks™), provides relevant, up-to-date content you can post to LinkedIn, Facebook, or Twitter with the click of a button – all to help you grow your business and boost your online presence. It’s mobile friendly and fresh content is added weekly, you can also customize each post with your unique voice. The best part is it’s free to Liberty Mutual-appointed agencies. Start using SocialShare today! Questions? Contact agentprograms@libertymutual.com.

Keeping your social media accounts updated with content is critical. SocialShare (part of Bricks & Clicks™), provides relevant, up-to-date content you can post to LinkedIn, Facebook, or Twitter with the click of a button – all to help you grow your business and boost your online presence. It’s mobile friendly and fresh content is added…

Educate Your Clients with New Shareable Content

Help prospective and current customers address the opportunities and risks facing businesses today. Introducing Liberty Mutual Viewpoint™, a new content hub that provides tools and resources designed to help small business owners protect their business. With Liberty Mutual Viewpoint, you can:

  • Share relevant content on a variety of topics, including coverage explanations, industry best practices, and workplace safety tips.
  • Enjoy content in several formats including articles, checklists, and infographics.
  • Easily forward content to current and prospective customers via social media and email.

To learn more, visit Liberty Mutual Viewpoint today.

Help prospective and current customers address the opportunities and risks facing businesses today. Introducing Liberty Mutual Viewpoint™, a new content hub that provides tools and resources designed to help small business owners protect their business. With Liberty Mutual Viewpoint, you can: Share relevant content on a variety of topics, including coverage explanations, industry best practices,…

Channel the Power of Digital Marketing

Digital marketing is one of the most powerful tools you have to grow your business – but with so many facets, it can be tough to know where to start. We’re here to help, with support for you to:

  • Find content you can share
  • Build a better website
  • Boost your position in online search results
  • Leverage social media to generate leads.

Plus you’ll find a variety of online and in-person training opportunities, including free one-on-one consulting and a video library full of strategies for building your online presence.

Our digital marketing program has helped agents gain as much as 10 percent in new business*. Start by running your free SearchScore report to determine how easily customers can find you online.

*Source: Safeco Agency Insights research

Digital marketing is one of the most powerful tools you have to grow your business – but with so many facets, it can be tough to know where to start. We’re here to help, with support for you to: Find content you can share Build a better website Boost your position in online search results…

New Advertising Materials

We are excited to launch our new advertising campaign, Better Understood, Better Protected.  The campaign focuses on how we partner with you to understand and address your client’s business and insurance needs.

We are excited to launch our new advertising campaign, Better Understood, Better Protected.  The campaign focuses on how we partner with you to understand and address your client’s business and insurance needs.

Grow your agency with digital expertise

Put the power of digital marketing behind your agency today. Through our program, we can help with support for you to:

  • Find content you can share
  • Build a better website
  • Boost your position in search results
  • Leverage social media to generate leads

Plus, you’ll find a variety of online and in-person training opportunities, including free one-on-one consulting and a video library full of strategies for building your online presence.

Run your free SearchScore report to determine how easily customers can find you online.

Put the power of digital marketing behind your agency today. Through our program, we can help with support for you to: Find content you can share Build a better website Boost your position in search results Leverage social media to generate leads Plus, you’ll find a variety of online and in-person training opportunities, including free…

Grow Your Business With Social Media

Demonstrate your expertise and promote your agency by enhancing your social media presence. It’s easy with our LinkedIn Elevate partnership. Obtain daily access to business-focused news articles, trend reports and insurance facts, as well as metric reports to better understand the impact your social media outreach is having. Learn more about the program and contact your territory manager or agency specialist to discuss how to get started.

Demonstrate your expertise and promote your agency by enhancing your social media presence. It’s easy with our LinkedIn Elevate partnership. Obtain daily access to business-focused news articles, trend reports and insurance facts, as well as metric reports to better understand the impact your social media outreach is having. Learn more about the program and contact your…

What’s Your Business Personality?

You have a personal approach when it comes to doing business. That’s why the tools and resources we offer – like our eCLIQ online quoting system – are flexible and comprehensive, to help you succeed no matter what your needs and preferences are.

Take our quiz and see what your work style says about you.

You have a personal approach when it comes to doing business. That’s why the tools and resources we offer – like our eCLIQ online quoting system – are flexible and comprehensive, to help you succeed no matter what your needs and preferences are. Take our quiz and see what your work style says about you.

Small Business Pandora Mixtape Sponsored by Liberty Mutual

In partnership with Pandora, we asked small business owners for the songs that fuel their business passion and keep them going. Then, we created a Liberty Mutual sponsored mixtape. Have a listen and share with your clients: http://pandora.com/LibertyMutualB2BFuelYourPassion. If you have trouble viewing on your browser, be sure to download the Pandora app for easy and quick access!

In partnership with Pandora, we asked small business owners for the songs that fuel their business passion and keep them going. Then, we created a Liberty Mutual sponsored mixtape. Have a listen and share with your clients: http://pandora.com/LibertyMutualB2BFuelYourPassion. If you have trouble viewing on your browser, be sure to download the Pandora app for easy and…