Marketing

From promoting products and services, to connecting with your clients on social media, we understand the importance of advertising your agency and we’re here to help.

There’s a new product page for every line you write

Recently, we introduced a new product page experience on the Agents’ Portal to better serve your needs and make it easier to do business with us. With fresh features, functionality and content, you can find everything you need to sell and grow your book quickly and easily.

 

Whether you’re laying the foundation for success with inland marine or breaking ground with farm, the new product pages are your one-stop for in-depth coverage information, training offerings and more. Head over today and see what the future has in store !

Recently, we introduced a new product page experience on the Agents’ Portal to better serve your needs and make it easier to do business with us. With fresh features, functionality and content, you can find everything you need to sell and grow your book quickly and easily.   Whether you’re laying the foundation for success…

Expand your network of potential customers

To increase organic growth, high-growth agents say cultivating referrals from business networking associations is one of their top three marketing practices*. Getting involved with an industry or business association helps position your agency as a trusted insurance resource. Our new program helps you find the group that fits your business goals and provides tips for nurturing productive relationships. Watch one agent’s success story and use our new resources to start networking today!

 

 *Safeco and Liberty Mutual Agency Survey, 2019

 

To increase organic growth, high-growth agents say cultivating referrals from business networking associations is one of their top three marketing practices*. Getting involved with an industry or business association helps position your agency as a trusted insurance resource. Our new program helps you find the group that fits your business goals and provides tips for…

Send Halloween greetings with this free digital card

Are you just a boo-ginner when it comes to social media greeting cards? Don’t be afraid! In just a few clicks, you can send Halloween greetings to your social media followers with Safeco’s digital greeting cards.

 

Visit SocialShare to download and then post!

Are you just a boo-ginner when it comes to social media greeting cards? Don’t be afraid! In just a few clicks, you can send Halloween greetings to your social media followers with Safeco’s digital greeting cards.   Visit SocialShare to download and then post!

2 tools for building client trust

Whether a client is considering a purchase from a new brand or deciding to remain loyal to a familiar one, trust is second only to price in importance*.

 

Add a welcome kit and a regular newsletter to your marketing tactics and you’ve got two powerful tools to help you build trust, win new business and boost retention.

 

Both tools allow you to genuinely connect with clients. And they both provide a way to share your community involvement, client testimonials and information about your referral program.

 

It’s easy to get started – learn more and access customizable templates today.

*The Edelman Trust Barometer 2020 report

Whether a client is considering a purchase from a new brand or deciding to remain loyal to a familiar one, trust is second only to price in importance*.   Add a welcome kit and a regular newsletter to your marketing tactics and you’ve got two powerful tools to help you build trust, win new business…

Tour our revamped YouTube channel

If a picture is worth 1,000 words, how much is a video worth? Skip the math and take a tour of our revamped YouTube channel to see for yourself.

 

New playlists are organized by topic — so you can easily find informative videos to help educate clients on coverage options, watch agents tell inspiring stories or pick up a few business tips from independent agents and our agency capabilities team. Be sure to subscribe so you can stay up to date.

If a picture is worth 1,000 words, how much is a video worth? Skip the math and take a tour of our revamped YouTube channel to see for yourself.   New playlists are organized by topic — so you can easily find informative videos to help educate clients on coverage options, watch agents tell inspiring…

New virtual classes: Learn Google analytics, Adwords and more

Building your agency presence online and retaining customers is no small feat — but we’ve got you covered! Check out these classes that teach you how to get found on online, build a rock-solid client referral program, target social media audiences and more. Plus, we’re introducing two new classes — Google Analytics and Google Ads 101!

 

Check out the class schedule.

Building your agency presence online and retaining customers is no small feat — but we’ve got you covered! Check out these classes that teach you how to get found on online, build a rock-solid client referral program, target social media audiences and more. Plus, we’re introducing two new classes — Google Analytics and Google Ads…

Send Independence Day greetings with this free digital card

In just a few clicks, you can send Independence Day greetings to your social media followers with Safeco’s digital greeting cards. Choose from three styles. Visit SocialShare to download and then post!

In just a few clicks, you can send Independence Day greetings to your social media followers with Safeco’s digital greeting cards. Choose from three styles. Visit SocialShare to download and then post!

Apply for a $10,000 grant to a nonprofit

Make More Happen is our largest donation program for agents who demonstrate extraordinary volunteerism with a nonprofit. The award comes with a $10,000 grant to the nonprofit on behalf of the agency, public relations support and a feature story on our website. Apply by the June 28 deadline!

Make More Happen is our largest donation program for agents who demonstrate extraordinary volunteerism with a nonprofit. The award comes with a $10,000 grant to the nonprofit on behalf of the agency, public relations support and a feature story on our website. Apply by the June 28 deadline!

Smart marketing tactics for time-constrained agencies

For the 2020 High-Growth Agency Survey, we reached out to some of the fastest growing medium and large-sized agencies in terms of policies-in-force (PIF) growth. The survey shows top business lines agencies are growing between 17% and 23% annually. Marketing plays a key role in driving that exceptional growth, but what exactly are these agencies doing – and when are they finding the time to do it? Find out.

For the 2020 High-Growth Agency Survey, we reached out to some of the fastest growing medium and large-sized agencies in terms of policies-in-force (PIF) growth. The survey shows top business lines agencies are growing between 17% and 23% annually. Marketing plays a key role in driving that exceptional growth, but what exactly are these agencies…

Member Madness is upon us!

Join the Member Madness fun on our new Liberty Mutual Small Commercial pages for a chance to win a $50 Amazon gift card!

 

Follow our new LinkedIn and Facebook pages and check out each of our weekly Member Madness posts! Leave a comment on a post, and you’ll be entered for a chance to win a $50 Amazon gift card. We’ll award the prizes each week from April 6 through May 31, 2020.

Join the Member Madness fun on our new Liberty Mutual Small Commercial pages for a chance to win a $50 Amazon gift card!   Follow our new LinkedIn and Facebook pages and check out each of our weekly Member Madness posts! Leave a comment on a post, and you’ll be entered for a chance to…

Here are the 17 Make More Happen™ winners

These 17 agents won a Make More Happen Award in recognition of their extraordinary volunteer work with a nonprofit. Two agent stories will publish each week on www.AgentGiving.com and the team has to get their story shared on Facebook 500 times​ to win the full award amount.

That’s where you come in!

Our first winner, Steven Brockmeyer from Bolton & Company in Pasadena, California won for AbilityFirst. Help them win the full $10,000 donation by sharing their story now.

These 17 agents won a Make More Happen Award in recognition of their extraordinary volunteer work with a nonprofit. Two agent stories will publish each week on www.AgentGiving.com and the team has to get their story shared on Facebook 500 times​ to win the full award amount. That’s where you come in! Our first winner, Steven Brockmeyer…

Double spins ends March 31!

Your chance to earn even more is almost over! From now through March 31, 2020, you could earn up to $100 per policy with Instant Incentives for Custom Protector (CP), Comprehensive (CBP) Business Policy, and BOP lines issued in eCLIQ<sup>®</sup> and eCLIQ<sup>®</sup> Simple<sup>TM</sup> BOP.

 

You will receive an extra spin on eligible CP, CBP, and BOP new policies quoted and issued in eCLIQ and/or eCLIQ Simple. ​Rewards are based on policy issue date and you must enter your unique cash code in the cash code/reward code field on the agency details screen to earn your rewards.

 

New to Instant Incentives? Watch our helpful “how-to” videos! Not sure if your agency participates in the program? Reach out to your territory manager or the Instant Incentives team​ for more information.

Your chance to earn even more is almost over! From now through March 31, 2020, you could earn up to $100 per policy with Instant Incentives for Custom Protector (CP), Comprehensive (CBP) Business Policy, and BOP lines issued in eCLIQ<sup>®</sup> and eCLIQ<sup>®</sup> Simple<sup>TM</sup> BOP.   You will receive an extra spin on eligible CP, CBP,…